First, he sold ideas to juries as a trial lawyer. Then he sold his own vision while building a company from the ground up. For decades since, he's been studying and speaking about what actually causes people to trust, decide, change and act.
Don Phin, Esq. spent seventeen years as a trial litigator, arguing whistleblower and glass-ceiling cases to juries — learning, case by case, that facts alone never win a room. Stories do.
He left the courtroom to build HRThatWorks from the ground up, growing it to serve 3,500 companies before selling it. That exit taught him something litigation had only pointed at: no matter what work you do, you're in sales.
Today Don delivers his signature program, The Emotional Edge, to industry groups and company sales teams across the country — still doing what he's always done: helping people see what's really driving the room, so they can sell, lead and decide better.
“Don Phin presented The 40//40 Solution for Leadership in Sales. He's been wowing our members in-person and via webinars for 17 years. Catch his in-person performance. And, it's not just for salespeople. It's for life.”