Don in the room
AI can explain your product. It can't create trust. Today's buyers arrive informed, researched, compared and AI-briefed. They don't need another presentation. They need confidence that your salesperson understands them, their business and what's really at stake.
Every sales conversation has two conversations — the one spoken out loud, and the one running underneath it.
It's not about eliminating challenges. It's about refusing to let victim thoughts run the conversation.
Today's buyer has already done the research. What they haven't done is decide whether to trust you.
He's already in front of your sales team — put the day to full use.
A highly interactive keynote revealing the emotional conversation behind every sale — and how trust, curiosity and human connection create commitment. Don shows the room exactly which Victim, Villain, or Hero story is running underneath their own deals — and how to shift it.
Goes deeper into the stories, assumptions and emotional dynamics that shape customers, teams, channel partners and other critical relationships. Creates win-win partnerships where there's an emotional desire to support each other.
This is where Don whips out his legal expertise. A practical executive briefing for leaders responsible for commission plans — covering clarity, disputes, changes, termination issues and costly drafting mistakes.
“Don presented his program The 40//40 Solution for Leadership and Engagement for our Fall Summit. Wonderful feedback and survey results. Our membership always thanks us when we bring Don to speak and consistently asks us to have him come back.”
“Don has a way of breaking down the complex emotional energy in relationships to basic, common-sense, matter-of-fact thinking. The best takeaway from the 40//40 is the space for co-creation. When living in the 40//40, teamwork and sales are fostered.”
“It is rare when a speaker can have such a powerful effect simultaneously on doctors, assistants, and office managers. His presentation is talked about almost continually and has allowed all of us to be more successful in creating team cohesion and strength.”
Tell me about your meeting, your audience, and what you want the room to walk away believing.