The Emotional Edge is the book behind the keynote — the full framework, in Don's own words.
“Have you ever lost a sale where all the logic was there for it to happen? The reality is, you didn't lose it logically, you lost it emotionally. As I like to remind folks, if it doesn't make sense, don't try to make sense out of it!”
Most sales aren't lost in the room. They're lost in the story you're carrying before you ever walk in. The full framework behind the keynote.
Download the PDFEverything a meeting planner or association executive needs to bring Don to a committee — programs, credibility numbers, and how to book him.
Download the One-Sheet (PDF)
Don's framework for building partnerships and teams where both sides show up as equals — the basis for a workshop and keynote track.
Learn MoreMore tools and resources will go here — tell me what else you'd like listed and I'll build it out.
